Marketing about fast food

Smaller businesses must be savvy in developing marketing strategies that drive consumer traffic. This entails staying in constant touch with customers. One of the best ways for smaller fast food companies to stay in touch with their companies is through marketing research.

Marketing about fast food

Share on Facebook Americans embrace fast food because it fits well with the busy pace of everyday life, and because it looks and tastes good.

Marketing is continually evolving, but there are some basic strategies the industry uses to sell fast food. Fast food restaurants often appear in clusters, but individual chains also open multiple restaurants within short distances. A continual trail of highly visible brand names and logos has become part of the landscape where people live, work and play.

The uninterrupted access to fast food reinforces brand recognition and underscores the ease and convenience that are hallmarks of the industry.

Value and Affordability Fast food marketing reacts to the moods and needs of customers, and while emphasizing value and affordability have always been part of the industry's overall strategy, those product qualities have become even more important in a tight economy.

Two-for-one coupons, combination meals with free drinks or side orders and senior discounts also bring in customers concerned with costs. Some companies acknowledge maintaining quality at rock-bottom prices is a challenge.

Sales and Marketing: Why Fast Foods Are So Successful – Money Instructor

Still, affordable prices are a potent marketing tool. Social Responsibility Marketing Some companies have developed green advertising campaigns to highlight reductions in packaging and the use of recycled materials.

Through marketing, the fast food companies have presented themselves as socially responsible businesses that share the public's concern about health and the environment.

Social responsibility marketing is aimed at consumers who try to make purchases that reflect their values. Fast food companies use social responsibility marketing to convince consumers they can buy their convenient and affordable products without compromising their values.

Health Conscious Marketing The fast food industry has been criticized for menus that offer processed foods high in fat, and packaging that generate tons of waste.

Marketing about fast food

The industry has responded with ads featuring whole foods purchased from American farmers, and fresh, low-calorie menu options geared toward health-conscious consumers. Evolving fast food menus are delivering more options to a health conscious marketplace.Feb 10,  · Food Advertising.

Fast Food Techniques for Advertising | srmvision.com

Advertising is central to the marketing of the US food supply. Marketing is defined as an activity an organization engages in to facilitate an exchange between itself and its customers/clients. [] Advertising is one type of marketing activity. [] The US food system is the second largest advertiser in the American economy (the first being the automotive industry) and is a.

US fast food restaurants alone spent $bn on advertising to children and teens in Photograph: Martin Godwin for the Guardian Each year, the world's food and beverage companies spend.

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Fast food marketing reacts to the moods and needs of customers, and while emphasizing value and affordability have always been part of the industry's overall strategy, those product qualities have become even more important in a tight economy.

The food and beverage industry has resolved to self-regulate their marketing to children, but this has not resulted in significant improvement in the marketing of healthier food (i.e., fruits, vegetables, whole grains, low-fat or non-fat milk or dairy products, lean meats, poultry, fish and beans) to children.

US fast food restaurants alone spent $bn on advertising to children and teens in Photograph: Martin Godwin for the Guardian Each year, the world's food and beverage companies spend.

Fast food marketing via social media and mobile devices — media that are popular with teens — grew exponentially. “ Most fast food restaurants stepped up advertising to children and teens,” said Jennifer Harris, the Rudd Center’s director of marketing initiatives and lead author of the report.

Food Advertising and Marketing Directed at Children and Adolescents in the US