Puma marketing strategies

Outstanding performances of PUMA athletes and teams have strongly influenced international sports through innovative PUMA products and creative marketing initiatives for more than 60 years.

Puma marketing strategies

The Dutch player refused to play in a three-stripe shirt because he felt closely connected to his sponsor PUMA. He created a unique Dutch two-stripe jersey which debuted in the final of the World Cup in Munich.

The newly introduced trend found its way onto the international catwalks and especially onto the football pitches where PUMA set new standards for sports fashion and established the sportlifestyle segment.

The football fashion was further revolutionized, when the Cameroon team played in one-piece jerseys for the first time ever at the African Cup of Nations in As the partner of 13 African football federations, PUMA has not only been the leading sponsor in Africa for many years, but has also used the continent to launch its most innovative products.

While Africa has been carrying the stigma of conflicts and poverty in the global press, PUMA has always emphasized the positives of the prospects and uniqueness of the continent. He won his third gold medal as Jamaica shattered the world record in the 4xm relay in Running both the m and m, the Jamaican sprinter needed a versatile shoe that provided support for power, as well as firmness to hold his foot in place around the turn.

PUMA produced a gold version of the shoe for Beijing, which helped power him through the greatest sprints of his life so far. At the World Athletics Championships in Berlin, Usain Bolt wrote sports history again when he smashed the m and m world records. As the first multi-category company, PUMA entered into sailing and combined high performance sports with cutting-edge technology, styling and adventure.

During nine months, they covered 37, nautical miles 68, km before finishing the race in second place in June in St. PUMA used the 11 port destinations of the Race to activate complex onshore marketing strategies.

Such activities set a new marketing benchmark in the growing sport of sailing. At the same time, while the sport of sailing is often perceived to be very exclusive, PUMA aimed to break down this misconception.

PUMA City is an innovative, mobile container building and has accompanied the sailing crew during parts of the Race, being shipped to and assembled at the stop-over ports in Alicante and Boston to host celebrations, press events, entertainment and in-port race viewing.

With the support of Ferrari and Michael Schumacher as well as a strong portfolio of other racing teams, PUMA successfully established Motorsports as a new segment within a short time and became the leading Formula 1 sponsor.

Formula 1 driver Sebastian Vettel caused a sensation in when the year old won the race in Monza, wearing golden PUMA shoes, and became the youngest Formula 1 champion in history.

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InPUMA took the then year old American tennis player under contract and went together with her all the way from rank 42 to number one in the world tennis ranking list.

Combination of the all units 2. A distinguished impression is immediately cast on the spectator, narrating the kind of image the company possesses. A leaping Puma, an animal known as cougar, panther or a mountain lion, is highlighted in the Puma logo.Puma Marketing strategies 1.

By Avinash Kumar Delhi Institute of Advanced Studies 2. History • Brothers Adolf and Rudolf Dassler started making shoes • Rudolf Dassler left Adi and started PUMA • Rudolf passed away Armin started to run Puma • In , it became a public company, and was listed on the Frankfurt Stock Exchange • The company distributes its products in.

PUMA used the 11 port destinations of the Race to activate complex onshore marketing strategies. Such activities set a new marketing benchmark in the growing sport of sailing.

At the same time, while the sport of sailing is often perceived to be very exclusive, PUMA aimed .

Puma Marketing Mix (4Ps) Strategy | MBA srmvision.com

Marketing Strategy of Puma – Puma Marketing Strategy March 9, By Hitesh Bhasin Tagged With: Strategic Marketing Articles Puma is the leading sports brand globally developing designs, selling & marketing footwear, apparel and accessories in more than worldwide.

Contents used to find out the strategy of PUMA are Current Marketing Strategy and Current Financial position. The other tools used are Porter’s 5 forces for the external environment. SWOT analysis for the internal environment. This report also looks into the marketing mix of puma.

History of PUMA. The following report describes and analyses Puma business ‘s generic and distinctive marketing strategies, as well as providing accurate industry, competitor, market, and SWOT analysis’.

Puma marketing strategies

Evaluation of Puma business’s marketing strategy is conducted, thus . PUMA’s focus in the wholesale business is to continue to build joint product and marketing programs together with key accounts. These measures shall increase the business share of the most important accounts of PUMA’s total wholesale net sales and thereby increase the net sales quality.

Marketing strategies of puma Essay Example | Graduateway