Why do I need a marketing plan? Good marketing helps your customers understand why your product or service is better than, or different from, the competition. A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. It's often required when seeking funding and helps you set clear, realistic and measurable objectives for your business.
They have been in this business for over thirty years. Due to the downturn in the government market they have been working on other products that they can produce effectively due to their extensive experience in light alloys.
The purpose of this report is to produce a marketing communications report that define the two markets the company operates through its B2b and B2C models and highlighting the differing communications requirements and the communications mix available to the marketer.
Many companies are using integrated marketing communications IMC ; because they need a more effective and efficient way of communications with their customers. It is believed that IMC help them to build customer relationship and therefore create profitable brands.
Marketing today is in the name of efficiency and effectiveness, becoming more focused on smaller but more profitable segments of the market.
Duncan, Shaped Alloys Ltd must be at the forefront of consumer research and conducts extensive research on a regular basis to identify new trends and to study opportunities for new and different trade channels. Fill,pg The fundamental starting point for the creation of a successful marketing mix strategy is to ensure that the target market is clearly defined.
Having evaluated the two segments, Shaped Alloys Ltd could consider two different types of targeting the two markets in which the company operates. Kotler,pg Shaped Alloys must position its two core products: A new range of saucepans for the consumer market with an extremely hard and therefore durable non-stick surface coating.
According to Ries and Trout, in an over-advertised society, the mind often knows brands in the form of product layers. The top firm is remembered the best. The number one position can be held only by one brand.
Kottler, Therefore it is important to develop an IMC approach in order to obtain uniform branding, target the market and seek to position the Xtract and Diamond brands to their respective target markets. The elements involved in IMC are many and they depend upon the perspective an individual might adopt, these elements might range from a simple configuration of the promotional mix through to a fully integrated and culturally driven mission and corporate strategy.
See Table 1 The present report focuses on the explanation of the promotional mix and the marketing mix and business strategy. Therefore IMC is not just a matter of transmitting uniform marketing communications messages. Nowak, et al, 3. For instance one voice one look, delivers a campaign in which all advertising, sales promotion, sponsorship, publicity and direct response and package for the two different products have the same appearance and feel.
All the media messages reinforce one and the other. Duncan, Therefore, Shaped Alloys Ltd must bring together its advertising, direct marketing, public relations and employee communications in order to improved communications within them in order to target its two different segments Kottler, IMC can be defined as the harmonisation of the messages conveyed by each of the promotional tools, in order that audiences perceive a consistent image of product organisation.
It is important that the brands Xtract and Diamond have their individual design style and colour which depends on the market position and customer perception. The Shaped Alloys Ltd house name in its unique script should always be included so that the product perception gains uniformity.
To achieve strategic consistency, the different messages should be tailored to the two different target audiences while maintaining a constant brand image. In order to get these messages, traditional media, such as print and broadcast, radio can be used to create brand positioning and awareness of the brand Diamond as well as the use of the internet.
Fill, The marketing communication tools can be used in different combinations and different degrees of intensity, according to the nature of the company and in order to communicate with the two different audience groups. Shaped Alloys Ltd must communicate with their customers and stakeholder, using a variety of communications methods.
See Table 2 The present report will focus on some of the most relevant."Marketing Plan Conclusion" Essays and Research Papers.
Integrated Marketing Communication, means different things to different people, however the term should embrace the marketing mix, the promotional mix, internal communications and all those outsourced providers which contribute to the overall marketing communication process. Dissertation in Social Marketing. Social marketing is an area of specialization under the umbrella term "Marketing" consisting of theories and process to promote products for social good. Sep 30, · The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you.
Marketing Plan Conclusion. Individual Assignments Besides, I can’t afford the time and/or the money to do it” The writing of a marketing plan is extremely important step in the functioning of an effective and successful business.
7 Secrets of a Successful Marketing Resume Written by Louise Fletcher. Tweet it! To write a successful marketing resume, you really need to step back, think about the skills you use every day at work, and then apply them to yourself.
In Conclusion. As a marketer, you have a distinct advantage over most people who try to write a resume. Sep 30, · The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you.
Watch video · - Welcome to Writing Marketing Copy. It may be hard to believe, but there was marketing before the internet. I'm Ian Lurie and I've been writing marketing copy for over 20 years.
Creating the plan 3m 35s. Free writing to get ideas down 3m 58s. Writing the first draft. The ESC Area of Study Guidelines for a concentration in Marketing also state that students who work in Marketing need to develop skills in “critical reading, interpretation, and writing.
Students should have an understanding of ethics, globalization, diversity and cross-cultural differences, and organizations.”. The SBA connects entrepreneurs with lenders and funding to help them plan, start and grow their business. We support America's small businesses.
The SBA connects entrepreneurs with lenders and funding to help them plan, start and grow their business.